Agricultural Currency: From Dollars to Data

Growing, buying and trading goods have been standard practices since the origin of economy. Farmers grow crops and commodities to sell or trade, and consumers offer money or goods in exchange for other goods. This process has been the tried-and-true foundation of the modern free enterprise system.

In today’s society, however, money is not the only capital that plays a role in agribusiness. In the last decade or so, the tides have changed, and there is one thing that may be more valuable than the dollar – data.

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