Innovation is at the heart of agriculture. From the beginning, farmers have continually invented new techniques to improve the efficiency of planting and harvesting crops, and recording data to help inform those techniques. Today, the landscape of agriculture is changing at an exponential rate. This is largely due to the wide scope of digital technologies that are now transforming the agritech industry.
As technology continues to advance, we will begin to look at agriculture through a new lens.
Technology has transformed traditional business practices by decreasing time and increasing efficiency. Today’s modern farmers complete most processes with the help of a computer or mobile device. This allows them to access data while on-the-go, communicate with other farms or key players in the supply chain, and enables them to place orders at any time. This also means consumers can access information and conduct transactions directly online, while still guaranteeing that the products will arrive fresh from the farm. These faster solutions give farmers a competitive edge in the world of business.
Data standards, software solutions, smart irrigation, drones and the Internet of Things (IoT), are all competitive technologies that have made their way into the agriculture industry. These technologies take what many people think farmers do and put those misconceptions to rest. These new avenues of innovation also open up the agribusiness landscape for competitive cooperation, or coopetition, which ultimately builds the industry. Investment in agritech continues to grow as the years progress, which suggests that farmers are on the front lines of innovation. With new advanced technologies, the agriculture industry is capable of operating in a way that hasn’t been done before. Sustainable practices and long-term goals can be put into place to change the way farming is done on a global scale. With technological advancements at our fingertips, our society can finally begin to understand the deep benefits of agriculture, instead of what we may see on the surface. And at the same time, farmers can do what they have always loved in a more efficient capacity.